IP Targeting
Reach your exact online target and take your advertising to a whole new level with IP targeting. If you have an address list, we can deliver your digital message to those specific addresses.
What is IP Targeting?
IP Targeting uses a computer's IP address to deliver targeted ads to users on web sites.
How does IP Targeting Work?
An advertiser provides us with a list of addresses i.e. past or current subscribers, a purchased list or any list that they maintain they want to target as potential customers.
Next, we take the list and match the physical address of a person on the list to their IP or computer address.
Now when one of those prospective customers goes online, we deliver a targeted ad right to the site they are viewing.
Does IP Targeting Use Cookies?
IP Targeting does not employ the use of cookies. So, if a user deletes the cookies on their computer, it does not affect the campaign.
Can I only target users at home?
No, an IP address can be for a home or business so users can be targeted when and where they are on the internet.
How successful is the match rate between a physical and IP address?
The matching success rate is between 50-70% meaning that a physical address is matched to an IP address between 50 and 70% of the time.
What are the benefits of IP Targeting?
IP Targeting allows you to target users at a household level.
The click-through rates for IP Targeting tend to deliver 2-3 times greater than an average display campaign.
List you use can be segmented to target according to demographics, interests or other attributes you have collected.
